Emerge Unveils National Brand Refresh

  • Jul 8, 2019
  • Emerge Staff


July 8, 2019

MEDIA CONTACT: Allison Abney

allison@emergeamerica.org; 202-670-7994

Washington, D.C. — Emerge, the nation’s premier organization that recruits and trains Democratic women to run for office, released a refresh of national branding today. Reflecting the growth and evolution of the organization since its first state affiliate was founded in 2002, the new branding includes a new logo, color palette and messaging. As part of the relaunch, the organization is also shedding its previous national brand, Emerge America, and shortening its name to Emerge. There are currently 690 Emerge alums serving in local, state and federal office across the country, and this year, more than 200 Emerge women are on the ballot.

“We are beyond thrilled to roll out Emerge’s new branding and showcase the future of our organization. Over the past 17 years, Emerge has grown into a nationally-recognized organization with a powerful and far-reaching network that is not only changing the face of power in government, but is also altering the political ecosystem in places previously deemed unwinnable by Democrats,” said Amanda Renteria, interim president of Emerge. “We’re excited to have new branding that better reflects our successes and who we are as an organization.”

The new Emerge branding symbolizes the organization’s mission to increase the number of Democratic women leaders from diverse backgrounds in public office through recruitment, training and providing a powerful network. The color palette incorporates several shades of blue and teal to signify the diversity of the Democratic women that Emerge trains to run for office and the complimentary gold and coral create the same colors found in a sunrise, representing a new day emerging for American politics. Within the logo concept, 50 percent of the letters—all the Es— emerge with a light teal shadow to denote the work of the organization, as well as equal representation for women in elected Democratic seats and in office overall. In addition, the box around the new logo symbolizes the table in government where the women Emerge trains will take their seats.

As part of the refresh, Emerge also unveiled a powerful new tagline that more readily defines the mission of the organization: empowering Democratic women to run – and win. The tagline reflects what the training and support does for the women who go through the organization’s programs and is a callback to the immense successes that the organization has had helping Democratic women win elected office.

“Even though our logo and tagline have been updated, Emerge’s commitment to finding and preparing Democratic women who want to improve their communities by seeking political office remains,” said Renteria. “We want to grow our capacity to give women the confidence and tools they need to change their communities. Our new brand celebrates all the successes that we have already had as an organization supporting women who went on to run and win, while still acknowledging all work that is yet to come to achieve a truly inclusive democracy.”

Since 2002, Emerge has prepared more than 4,000 Democratic women to run for office by giving them the cutting-edge training and skills that they need to mount successful campaigns.  In 2018, 415 Emerge alums won their races, including 5 congressional wins, 158 state legislative wins and 244 local wins. The rebrand comes at a time when Emerge’s success and influence has steadily increased as the organization looks to continue expanding into new states and train more Democratic women than ever before.

To view the new brand on Emerge’s website, please visit: www.emergeamerica.org.